Carey Hart on Freestyle Moto Evolution and Brand Building in JAXXON Podcast
Carey Hart shares his pioneering role in freestyle motocross on the JAXXON Podcast, discussing early challenges and iconic tricks. He also covers mentorship, Punk’d experiences, and building Hart & Huntington as a brand.
Freestyle Motocross Beginnings
Carey Hart, a pioneer in freestyle motocross, shares his journey into the sport on the JAXXON Podcast. He discusses how freestyle motocross emerged as a distinct discipline in the late 1990s, breaking away from traditional racing formats. Hart recalls the early days when riders began experimenting with tricks, pushing the boundaries of what was possible on a dirt bike. His passion for innovation led to iconic moments, such as being the first to attempt a backflip on a 250cc motorcycle in competition, a feat that redefined the sport.
Challenges with Early Ramps
At around the 12:45 mark, Hart dives into the challenges of working with sketchy ramps during the initial years of freestyle motocross. He describes how the equipment and setups were often makeshift, lacking the safety standards seen today. These precarious conditions tested the courage and skill of riders, with Hart recounting near-misses and the raw adrenaline of performing under such uncertainty. This segment highlights the grit required to advance the sport in its infancy.
Memories of Steve Astephen
Transitioning to personal influences around the 25:30 timestamp, Hart reflects on his relationship with Steve Astephen, a notable figure in motocross. He credits Astephen for providing guidance during his formative years, sharing anecdotes of mentorship that shaped his approach to riding and competition. Hart’s respect for Astephen’s contributions to the community underscores the tight-knit nature of the motocross world during that era.
Behind the Scenes of Punk’d
Shifting gears at approximately the 38:15 point, Hart discusses his experience with the popular show Punk’d. He recounts being both a target and a participant in pranks, offering a glimpse into the lighter side of his public persona. His stories reveal the camaraderie among celebrities and athletes featured on the show, providing listeners with entertaining insights into how these elaborate setups unfolded.
Building Brands from Passion
Towards the latter part of the episode near the 50:20 mark, Hart elaborates on his ventures into brand building. He talks about founding Hart & Huntington Tattoo & Clothing Company, inspired by his love for tattoos and motorcycles. Hart explains how he transitioned from rider to entrepreneur, focusing on creating a brand that resonates with the action sports community. His emphasis on authenticity and quality mirrors the dedication he brought to freestyle motocross, illustrating a seamless blend of personal interests and business acumen.