Setting the Stage for UFC 318

The anticipation for UFC 318 reached a fever pitch during the recent media day event, where Max Holloway and Dustin Poirier faced the press to discuss their highly anticipated trilogy fight. Scheduled for July 19, 2025, at the Smoothie King Center in New Orleans, Louisiana, this main event will see Holloway defending his symbolic BMF title against Poirier, who has declared this bout as his retirement fight. The media day provided a platform for both fighters to share their thoughts, strategies, and emotions ahead of this significant clash.

Max Holloway's Mindset and Motivation

Max Holloway took center stage early in the session, exuding confidence and determination. Around the 2:15 mark, he acknowledged the gravity of the moment for Poirier, stating that he understands this is his opponent's last dance. However, Holloway made it clear he intends to play the spoiler, aiming to cement his legacy by defeating Poirier in their third encounter. He reflected on their past fights, recognizing Poirier's victories in 2012 and 2019, but emphasized his growth as a fighter since those losses. Holloway also highlighted his pride in holding the BMF title, promising to bring an intense performance to defend it.

Dustin Poirier's Final Chapter

Dustin Poirier, fighting in his home state of Louisiana, spoke with a mix of nostalgia and resolve. At approximately the 5:30 timestamp, he expressed gratitude for the opportunity to end his career in front of his hometown crowd. Poirier acknowledged the historical significance of facing Holloway again, noting their shared journey from his debut in the UFC to this defining moment. He discussed his preparation, emphasizing that he has left no stone unturned for this final fight. Poirier's comments underscored his desire to close his career with a memorable performance, regardless of the outcome.

Reflecting on a Storied Rivalry

The media day also delved into the storied rivalry between these two fighters. Around the 8:45 point, questions focused on their previous encounters, with Poirier holding a 2-0 advantage. The first fight at UFC 143 in 2012 saw Poirier submit Holloway, while their 2019 rematch at UFC 236 resulted in Poirier claiming the interim lightweight title via decision. Both fighters were asked about lessons learned from those bouts, with Holloway admitting the need to adapt to Poirier's evolving style, while Poirier respected Holloway's durability and striking prowess. This mutual respect added depth to the tension palpable throughout the event.

Fight Week Atmosphere in New Orleans

The energy in New Orleans was a frequent topic during the media day, especially as the press conference unfolded near the 12:00 mark. Poirier spoke passionately about what it means to fight in Louisiana, describing the support from local fans as a driving force. Holloway, on the other hand, welcomed the challenge of facing Poirier in hostile territory, viewing it as an opportunity to silence doubters. The fighters' contrasting perspectives on the location added another layer of intrigue to the upcoming showdown, setting the stage for an electric atmosphere on fight night.